Join our team

Position Title: Brand Marketer
Report to: Head of Marketing
Location: Adelaide City

About Sodii:

We are on a mission to improve human health and hydration. Sodii is the purveyor of well crafted, honest electrolytes for humans with active lifestyles, athletes, optimisers and those with targeted dietary approaches. We are a small, salty team of thinkers, creatives, story-tellers and health enthusiasts using a blend of ancestral wisdom and modern research to tell the story of salt and how it can benefit the lives of many.For years doctors and health organisations have been campaigning against salt and its position in the diet of Australians, whilst overlooking the massive health and performance benefits of adequate sodium consumption, and the huge repercussions of a diet lacking salt. Together, with science, we are re-writing the narrative of salt, clearing it of its bad name in a bold effort to improve human health and optimisation.

Position Overview:

As a Brand Marketer at Sodii, you will play a pivotal role in supporting the team in executing marketing strategies to drive brand awareness, customer engagement, and revenue growth. You will collaborate closely with the marketing team to develop and implement campaigns across various channels, including digital, social media, email, and events. The ideal candidate is creative, detail-oriented, and passionate about marketing and the wellbeing industry.

Key Responsibilities:

  • Campaign Coordination: Assist in the planning, execution, and optimisation of marketing campaigns to promote Sodii's products and key offerings.
  • Content Creation: Assist with the development of compelling content for marketing materials, including website copy, blog posts, social media posts, and email newsletters. You will work closely with the design team to bring these concepts to life.
  • Social Media Management: Manage Sodii's social media accounts across Instagram, Facebook, TikTok and LinkedIn; including content curation, scheduling, monitoring engagement, and analysing performance metrics.
  • Digital Advertising: Work with external agencies to support the implementation of digital advertising campaigns across platforms such as Google Ads, Meta Ads, and TikTok Ads.
  • Email Marketing: Coordinate email marketing campaigns, including content creation, list segmentation, and performance tracking.
  • Market Research: Conduct market research to identify trends, competitor activities, and new opportunities for growth.
  • Event Coordination: Assist in the planning and execution of events, trade shows, and sponsorships to enhance brand visibility and generate leads.
  • Analytics and Reporting: Track, analyse, and report on key marketing metrics to measure the effectiveness of campaigns and identify areas for improvement.

Qualifications:

  • Experience in similar marketing, preferably in a similar role or the health and wellness industry.
  • Passion and genuine interest in the health and wellness space.
  • Strong written and verbal communication skills.
  • Proficiency in marketing software/tools is preferred (e.g., Later Social, Klaviyo, Asana)
  • Knowledge of social media and email marketing best practices.
  • Creative thinking and problem-solving abilities.
  • Excellent organisational and time-management skills.
  • Ability to work independently as well as part of a team.
  • Entry to mid-level marketing position depending on experience.

Why Join Sodii?

  • Opportunity to work with a passionate and collaborative team in a fast-paced environment.
  • Room for growth and professional development within a growing company.
  • Make a meaningful impact by contributing to the success and growth of the company.

How to Apply:

Be sure to highlight relevant experience and why you are excited about joining the Sodii ecosystem. We look forward to hearing from you. Application closes June 27 2024. Please email team@sodii.com.au with your cover letter and resume.