Author Profile

Jordan Sellar

AFLW High-Performance Manager

Jordan Sellar is the AFLW High‑Performance Manager for the Adelaide Crows, bringing extensive expertise in strength and conditioning to elite women’s football. An ASCA Level 2 PCAS Strength & Conditioning Coach, Sellar has worked across the AFL, AFLW and SANFL, focusing on developing robust, high‑performance athletes capable of competing at the top level. He oversees physical preparation, performance programming and athlete development for the Crows’ AFLW program, applying evidence‑based methods to meet the evolving demands of the modern women’s game.

Jordan Sellar is an accomplished elite sport performance specialist and the High Performance Manager for the Adelaide Crows AFLW program, where he leads the physical preparation and performance strategy for one of the AFLW’s flagship clubs. In this role, Sellar oversees strength and conditioning, training load programming, and the development of physical performance standards that support players to meet the rapidly evolving demands of elite AFLW competition.

With a Bachelor of Human Movement and accreditation as an ASCA Level 2 PCAS Strength & Conditioning Coach, Sellar has extensive experience working across the AFL, AFLW, SANFL and representative sport settings. He began his high‑performance career embedded in Australian football, holding strength and conditioning roles with both the Adelaide Football Club’s AFL and AFLW teams before transitioning into high‑performance management.

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