Jordan Sellar is an accomplished elite sport performance specialist and the High Performance Manager for the Adelaide Crows AFLW program, where he leads the physical preparation and performance strategy for one of the AFLW’s flagship clubs. In this role, Sellar oversees strength and conditioning, training load programming, and the development of physical performance standards that support players to meet the rapidly evolving demands of elite AFLW competition.
With a Bachelor of Human Movement and accreditation as an ASCA Level 2 PCAS Strength & Conditioning Coach, Sellar has extensive experience working across the AFL, AFLW, SANFL and representative sport settings. He began his high‑performance career embedded in Australian football, holding strength and conditioning roles with both the Adelaide Football Club’s AFL and AFLW teams before transitioning into high‑performance management.
